YMI unveiled the Fall 2011 collection in an electrifying runway show at Exchange LA in downtown Los Angeles . The show featured a selection of looks from the collection including denim, outerwear, dresses, tops and leggings.
The runway show consisted of three distinct themes; Glam Rock, Animal and Denim. The Glam Rock theme kicked off the show, featuring an exciting array of studded denim jackets and vests, sequined tops and bold accessories. The Animal theme showcased white denim, shorts, skirts and a selection of animal print tops and dresses. The Denim theme closed the show with a wide range of denim cuts and washes styled with studded embellished bandeau tops to highlight the fit and variety of YMI denim.
YMI continues its successful expansion with the addition of knit and woven tops, dresses, sweaters and activewear to truly present YMI as the apparel lifestyle brand it has become.
The event venue, Exchange LA, is the former Los Angeles Stock Exchange, one of the city’s most remarkable architectural landmarks. Attendees enjoyed a unique experience because of the venue’s state-of-the-art AV capabilities and design, while preserving the building’s one-of-a-kind Art Deco character and original historic elements.
ABOUT YMI
YMI is one of the leading nationally advertised junior/young contemporary brands. The corporate office and distribution facility are located in the heart of the downtown Los Angeles fashion district. YMI is distributed at better department and specialty stores nationwide. With its roots in denim YMI is rapidly expanding its product offerings across multiple product categories. For more information, please visit ymijeans.com.
