TRESemmé, the No. 1 styling brand in the U.S.*, is launching TRESemmé Style Setters, a new digital web series that will take viewers behind the scenes at Mercedes-Benz Fashion Week and beyond, offering an inside look at the collaboration between hairstylists and designers. Viewers will also get the chance to see how the runway looks are interpreted and infused into every day fashion and hair trends throughout the year when the series makes stops at select fashion and music events across the country.
For the first nine episodes of the series, Twilight star Nikki Reed will share her personal perspective on the creative process as well as her intimate conversations with TRESemmé Stylist Jeanie Syfu and fashion designers Tracy Reese, Charlotte Ronson and Rebecca Minkoff. (Nikki’s mom is actually a hairstylist!)