WHERE VIPS AND THE INDUSTRY CELEBRATE TOGETHER

It has now become firmly established as a popular industry get-together and one of the most eagerly awaited events during Mercedes-Benz Fashion Week Berlin: the Mercedes-Benz & VOGUE Fashion Night in the Restaurant Borchardt. the movers and shakers in the fashion industry and numerous VIPs again accepted the invitation of Christiane Arp, Editor-in-Chief of German VOGUE, and Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. Around 350 guests celebrated and chatted until well into the night over drinks and finger food.

2012 is set to be an especially exciting and groundbreaking year in the fashion industry. In addition to the first day’s shows in the event venue on Straße des 17. Juni, the global economic situation and its effects on the industry was naturally a topic on everyone’s lips. It is precisely this blend that makes the Mercedes-Benz & VOGUE Fashion Night so popular – it is now an established date where the fashion industry and VIPs can exchange views on current topics in a relaxed ambience.

The mayor of Berlin, Klaus Wowereit, made sure he was present, as was the photographer and filmmaker Alex Prager, the creator of this year’s key visual for the Mercedes-Benz Fashion Week. Celebrities such as Topmodel Karolina Kurkova, Hannah Herzsprung, Matthias Schweighöfer, Marie Bäumer, Clemens Schick, Julia Malik, Dennenesch Zoudé and art collector Christian Boros rubbed shoulders with fashion-makers including Dorothee Schumacher, Michael Sontag, Guido Maria Kretschmer, Michael Michalsky,