As title sponsor Mercedes-Benz is delighted that Mercedes-Benz Fashion Week Berlin gains in importance in the fashion industry every season, drawing decision-makers, fashion enthusiasts and designers in ever increasing numbers. Fittingly, the first day featured a top-quality, diverse programme and captivated guests right from the start.The VIPs have arrived in Berlin and are looking forward to the traditional Fashion Night event organised by Mercedes-Benz and VOGUE at Borchardt restaurant. These include Boris Becker and the stars involved with the current Mercedes-Benz Fashion Week motif: model Jessica Stam, the photographer Terry Richardson and designer Giles Deacon. Over the next few days the Mercedes-Benz Lounge will again be the meeting place for a host of famous faces. Mercedes-Benz driver Bruno Spengler will also be taking a short break from the Deutsche Tourenwagen Masters to enjoy the fashion following his spectacular win at the Norisring last weekend. The show by Iris van Herpen organised by Mercedes-Benz und ELLE promises to be a particular highlight. She is regarded as one of the hottest young talents and has just presented her work at the Haute Couture Shows in Paris.