NEW YORK, NY- DIGS (“Done In Great Style”) is thrilled to announce the opening of their first flagship boutique in the heart of SoHo’s chic shopping district at 248 Lafayette Street. Owner and designer of DIGS house labels, Eva has created a successful line of sub labels including DIGS Couture, DIGS Bijoux, Royal DIGS, and the one-of-a-kind, Vintage DIGS. Inspired by European sophistication and timeless elegance, DIGS offers an assortment of women’s apparel and accessories all at affordable price points. DIGS flagship store will also introduce shoppers to new extensions of the DIGS private label collections including, DIGS CLEAN (flattering basics), DIGS BEAUTE (high quality beauty products) and DIGS LUXURY BEACH.
Consistent with the DIGS brand, the flagship location will provide a warm and inviting atmosphere in a modern and lavish setting. Fashionistas of all ages will enjoy an amazing one-of-a-kind shopping experience while they explore and define their unique and personal style with the assistance of DIGS’ on-site stylists. Rather than providing sales representatives, DIGS enlists trained fashion stylists that will express a “DIGS” brand voice to the customer and assistance in selecting clothing and accessories that make a woman “be and feel her best self.” Whether it’s shopping for a complete look or one signature piece, DIGS stylists have the expertise to be each customer’s trusted advisor.
DIGS will continue the tradition of enhancing a “sense of discovery” for shoppers with a continuous flow of new, innovative, stylish, and unique merchandise to the store weekly. With the array of private label lifestyle brands including, DIGS Couture, DIGS Bijoux, Royal DIGS, and the one-of-a-kind fabulous Vintage DIGS, women of all ages can find their unique and timeless wardrobe pieces to complement their casual, sleek and chic daily favorites. And with an average price point of $150, DIGS offers European inspired style with sophisticated, chic, and unique designs at affordable prices. Simply put, the DIGS customer will have a shopping experience she will cherish each time she visits one of the DIGS boutiques. At DIGS, “style” is a verb. A DIGS customer is free to explore their individual style, using their own imagination and the help of their own DIGS personal stylist.At the helm of the highly successful DIGS concept and the successful Upper East Side boutique for the past six years is Eva Rajwans, founder of DIGS and designer of the fashion house, along with her husband and business partner Bhinda Rawjans. Recently they joined forces with business icon Geralynn Madonna to move the brand in new and exciting directions. Together their knowledge, passion, and fashion forward sense of style will take DIGS to leadership as a global luxury retailer and brand.
The new DIGS flagship store is defined by its lush lounge-like setting, with its handpicked European inspired furniture, beautiful chairs, elegant chandeliers providing the perfect lighting, and of course DIGS’ signature black and white printed wallpaper. No detail was overlooked to provide a customer with a shopping experience that is addictive to the fashionistas, as well as woman of all ages who enjoy finding special and unique items that will become their wardrobe favorites. And unique to DIGS, unlike most of its contemporaries, all furnishings are for sale.
The boutique’s ambiance highlights Eva’s vision and commitment of craftsmanship, comfort, and style, providing customers with eye-catching collections and accents that will excite and inspire.
In addition to the flagship opening DIGS will also debut their online presence with DIGSMODA.COM http://digsmoda.com , set to go “live” simultaneously with the flagship boutique opening. DIGSMODA.COM will provide online shoppers with the complete product range available from DIGS. Most exciting about theDIGSMODA.COM new online shopping experience is that it will showcase a selection of the unique and one-of-a-kind vintage pieces exclusive to the Flagship Store. The site will be simple to navigate, helping to put the online shopper at ease while DIGS brings their European inspired fashion and accessories to life on computer screens around the world. DIGS will also be creating a DIGS app for the tech-savvy, on-the-go shopper.
The DIGS Flagship location will be open daily Monday – Sunday from 11:00 a.m. – 7:00 p.m. and their new number is 212-226-3363.