Skateboard legend Rob Dyrdek, along with creative partners Pete Fox and Jerome Mage, presented the full collection of their brand new sunglass line, IVI, at a private residence in Beverly Hills. The evening kicked off with a sunset performance by LA’s favorite girl rock band, BLEACHED. Personal friends of Rob stopped by to congratulate him on the line, including Brody Jenner and Ryan Schekler, as well as several notables of the extreme sports word like motor cross star, Josh Hansen (former beau to Stephanie Pratt.) Guests partied into the the early hours of the morning while DJ Mom Jeans (Danny Masterson) spun, checking out the display cases of the new line stationed around the venue and enjoying an array of delicious catered food. Reality star, Taylor Armstrong and actors Anton Yelchin and Michael Rosenblum were thrilled to get their own pair of sunglasses, before the line officially launches to the public on the IVIvision.com website. Dyrdek was overjoyed with the support from friends and guests and was seen giving high fives through out the evening celebrating the official launch.
Photos (Credit Le Panda) (Credit Chris Swainston):