Popstar uses her celeb power to encourage fans to choose a healthy lifestyle
TLC’s Chilli is known for her iconic music status, her exotic looks and of course her washboard abs. For years the Grammy award-winning artist/actress has been encouraging fans to get off the unhealthy roller coaster ride of yo-yo dieting, and commit to a permanent change in the way they live their lives. Partnering with health industry giant Beachbody LLC has offered Chilli another platform to reach her fans with her message of health. “Being healthy is not about going on a crash diet to lose weight. It’s about changing the way you approach food and exercise permanently. It’s something as simple as taking the stairs at work or making sure that you are making healthy choices with your diet and your family’s diet,” Chilli says, “joining the Beachbody family offers me a chance to get this message across on a bigger scale.”
Beachbody operates Beachbody.com and TeamBeachbody.com with the mission to help people achieve their goals to lead healthy fulfilling lives. The Santa Monica, California-based company is the creator of the nation’s most popular fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, TurboFire®, Tai Cheng®, and Body Beast® among many others. Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough health shake called Shakeology®, AKA “The Healthiest Meal of the Day”), and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system to include a network of nearly 100,000 independent coaches as well as a dynamic online support and fitness community. The company also promote the healthy alternative to invasive beauty procedures with its Derm Exclusive® product. The company was founded in 1998 by Carl Daikeler and Jon Congdon.
When asked why the company approached Chilli, Carl Daikeler acknowledged her “beachbody” physique and the fact that she was already using the products that made her an obvious choice, but he insisted it was more than her looks that motivated him to approach her with the opportunity. “Everyone I’ve met who knows Chilli has the same comment,” says Carl Daikeler, CEO of Beachbody. “She’s very down to earth and you’d never expect this is a world famous pop star you’re talking to. She genuinely cares about helping people get healthy and fit. I consider myself and Beachbody extremely lucky to have her on our team.”
Chilli is challenging fans to sign up on her fitchilli.com site and to become a part of her personal fitness team. Fans are also encouraged to share their success stories on her facebook site at www.facebook.com/officialchilli and with her via twitter.
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