
Nick Cannon’s new company called 12SOCIETY which has just gone up minutes ago at www.12society.com. Nick Cannon (MTV’s The Nick Cannon Show, Wild ‘N Out, and America’s Got Talent) has joined forces with celebrity and sport legend business partners to create 12SOCIETY. Those involved alongside Nick Cannon include SF Giants superstar Tim Lincecum and NY Giants Super Bowl champ Michael Strahan with additional celebrity partners announced later this month. With the project still in stealth mode, we can only announce Nick’s involvement with 12SOCIETY that will be a lifestyle company built on the intersection of culture, technology and commerce.
Nick Cannon teamed up with celebrities and Sameer Mehta, who at just 24 years old has already sold his first startup Junglecents.com to Mark Cuban and has now partnered with Hollywood’s hottest celebrities and sports legends on his new business endeavor entitled 12SOCIETY.
With and investors Groupon, Beachmint & MeetCharlie.com already signed on with seed money, 12 SOCIETY includes a panel of 6 celebrity tastemakers the first of which announced are Cannon, Lincecum and Strahan. With a “this is my company” campaign already in full swing, these 6 celebrity “culture creators” are helping to develop content so the user experience feels like a real time conversation. 12 SOCIETY comes out of a problem that many brands not only want to get the attention of the 18-35 year old demographic, but want to get them actively engaging and shopping.

The former contestant and finalist from “The X Factor” Chris Rene took over PURE Nightclub during his first ever trip to Sin City.
Arriving after midnight the reality television artist took to the red carpet where he posed for photographers and showed off his tattoos. Rene boasted about one in particular, his newest addition, which he went on to explain he had just gotten done. He said, “See, it’s still all red, I just got it done in the room!” Rene continued to have small talk with the photographers telling them how excited he was to be there.
After the red carpet the singer, song-writer and musician made his way into the mega-club and to his VIP booth where he joined his entourage. Taken aback by the mass amounts of people screaming his name on the dance floor, the humbled Rene took a moment to take in his glory and shared it with his guests as he exclaimed, “I can’t believe this! We’ve never been to anything like this before.”
America’s favorite star walked up to the main stage to greet his fans, some of which had tears rolling down their face and screamed “We love you Chris!” He spent a great amount of time taking photos with his fans and using his signature hello, he touched knuckles with each and every one of them.
Shortly after, the singing sensation jumped to the top of the couches at his table and continued to take in the energy of the packed room. Keeping the attention of the reveling clubgoers, Rene danced and sang along to his favorite songs being spun by resident DJs Cyberkid and Eric Delux.
Around 1:30 a.m. the musical heartthrob took his place on the main stage and the energy from the packed dance floor hit an all-time high as admiring fans screamed in anticipation of Rene’s performance. “The X Factor” star gave PURE partygoers a memorable show as he sang his singles including “Fame & Fortune,” “Same Blood” and “Young Homie.”
After his heart-felt performance Rene said to his fans, “I appreciate your support and your love, it’s a beautiful thing.” Exiting the stage, the newly famed gentleman lit up the nightclub with his smile and the glow from his excitement was enough to light up the entire Las Vegas Strip.

Photo credit by © Erik Kabik